Today’s new running track, let’s get to know something we come into contact with almost every day – the display screen. Consumer electronic products such as LCD TVs, smartphones, and laptops have displays. Different from the bulky and heavy picture tubes of the past, these current displays are new display products, mainly including liquid crystal displays and OLED displays. For a long time in the past, the problem of "lack of cores and few screens" has restricted the development of my country's electronic information industry. Today, my country's new display industry ranks among the top in the world in terms of scale and technological innovation capabilities. LCD TVs that once cost tens of thousands of yuan can now be purchased for just a thousand yuan. Behind this is China's new display industry constantly catching up on new tracks. , make unremitting efforts, and finally achieve the goal of moving from following to leading.

At the opening and closing ceremonies of the Beijing Winter Olympics more than a year ago, the "Chinese-style romance" amazed the world and remains unforgettable for many people. The success of the opening and closing ceremonies of the Beijing Winter Olympics is inseparable from the technological support of China's new display industry. The stage floor for the opening and closing ceremonies uses the world's largest 8K ultra-high-definition ground display screen made in China, with a total area of more than 10,000 square meters. With naked-eye 3D, AI and other technologies, the audience can deeply feel the beauty of the integration of display technology and art. .

Geng Yi, chief researcher in the display field of China Electronics Information Industry Development Research Institute: In such a large scene, not allowing any screen to malfunction also reflects our quality level in this aspect from another aspect.

Statistics show that by 2021, the output value scale of my country's new display industry and the proportion of display device (panel) shipment area in the global market will increase to 36.9% and 63.3% respectively, becoming the first in the world. However, just over 20 years ago, China could not manufacture even one LCD panel and had to import it at a high price.

At that time, China's TV and computer displays widely used CRT picture tube technology, and the large-head monitors produced were large and bulky. When the advanced technology of light and thin LCD panels emerged, the traditional CRT picture tube industry immediately faced the fate of being abandoned by the market.

 

Liang Xinqing, Executive Vice Chairman and Secretary-General of the LCD Branch of China Optics and Optoelectronics Industry Association: At that time, I was panicking, companies were panicking, and the government also realized that this was a very scary thing. If this panel cannot be installed, half of the electronic processing industry formed in China in the past 20 years or so will probably collapse, because if you have nothing, the price will be extremely high if you buy them all.

 

At that time, the Chinese people really felt the pain of "less screen". In those years, LCD panels ranked among the four commodities with the largest total value imported by China, after integrated circuits, crude oil and iron ore. As a major color TV production and assembly country, China's display industry is faced with the choice of updating its track and manufacturing its own LCD screens. However, liquid crystal displays integrate many high and new technologies such as semiconductors, optoelectronics, and new materials. It is not easy to develop it yourself from scratch.

Liang Xinqing: At that time, the technical blockade was very strict. This was a big profit. It was in their hands. I would sell the panels you made and how good they were. So it was impossible to move it to China. At that time, there was only one way left, which was whether the Chinese could do it themselves.

In 2003, Chinese companies finally got their chance. Affected by the Asian financial crisis, South Korea's Hyundai Group reported that it would sell its LCD business. BOE, which was unknown at the time, seized the opportunity and spent US$380 million to acquire Hyundai's 3.5-generation LCD panel production line, which represented China's official entry into the new LCD track.

 

Liang Xinqing: At that time, the capacity of TV sets in the world was already hundreds of millions. To replace hundreds of millions of TVs, the market must be huge. This thing has great room for growth in the future, so there was no turning back at that time.

 

Geng Yi: Chinese companies are making counter-cyclical investments and increasing investment, thereby increasing our panel production capacity or our panel share in the entire world.

 

In just a few years, China's new display companies have made great efforts to catch up with the world's advanced technology. China has intensively launched multiple LCD panel production lines, forming multiple competitive industrial clusters. By 2016, there were 25 LCD panel production lines in mainland China, with a cumulative investment of more than 400 billion yuan. In 2017, mainland China's LCD panel shipments surpassed South Korea for the first time and jumped to the top of the world.

 

Only with innovation can we lead, and only with innovation can we surpass. China's new display companies not only continue to innovate and develop in traditional display fields such as TVs, mobile phones, laptops, tablets, and monitors, but also with the booming development of the digital economy and the blessing of 5G technology, Chinese companies are also actively exploring new demands in the public sector. Display, industrial display, commercial display, vehicle display, e-sports entertainment, education, medical and other fields seize market segments.

Geng Yi: In-vehicle display is a huge incremental market for new displays in the future. We can no longer just transplant the original simple display into the car and call it an in-vehicle display. Instead, we need to tailor it for the application of smart cockpits. A display that suits it.

 

This car display integrates Tianma's latest driver monitoring system under-screen camera display technology, which can hide the camera anywhere under the car display. Through Tianma's original algorithm smart chip, it can not only perform facial recognition and eyeball recognition on the driver Motion trajectory tracking can also identify driver behavior through deep learning.

 

Geng Yi: If we want to be a leader, we must have our own ideas and our own path on the technical route. If we keep following the path of others, we may always be half a step behind.

 

Shows are everywhere. As the main carrier of information presentation and the main window for human-computer interaction in the digital age, the Internet of Everything is now promoting rapid updates and iterations of display technology and products, and is closely related to smart cities, smart healthcare, smart education, smart retail, smart homes, and the Internet of Vehicles, Future factories, industrial Internet and other fields have completed deep integration. Display has changed our lives, and it will definitely make our lives more convenient and better in the future.